The Who Sell Out LP is released in Britain. The album was to have been released a month earlier but was delayed while permission was sought from all the companies mentioned in the commercials. While getting the rights for the commercials, someone forgets to secure the rights for the Radio London jingles and a lawsuit erupts. Those who rush out to buy the first copies of the album in the store find a psychedelic poster designed by Adrian George inside. Good condition posters are now one of the most sought-after Who artifacts.
Melody Maker declares: “ The Who drop out of everything that is supposedly fashionable and therefore valid in 1967's flowery year. On the whole, this album easily surpasses anything The Who have done before.” Unfortunately, the British public disagrees. The album peaks at #13 in the U.K. charts, failing to make the top ten as their two previous albums had done. With “I Can See For Miles” rising no higher than #10 in the singles charts, it points toward The Who's sinking popularity in their home country.