October 25, 2020

1975-04-27 – Asbury Park Press

1975 04 27 Asbury_Park_Press_Sun__Apr_27__1975_

ASBURY PARK PRES

s. Sun. April 27. 1975 89

'Tommy-Mania ’ Moves

Into Industry Spotlight

By KIM GARFIELD

By the time the film ver-
sion of ”Tommy" opened tn
New York. Los Angeles and
Chicago, the publicity and
promotional hutld-up had
reached epte prnpurtmns
You muzht say It uut-Hats-
hy'd “The Great Gatsby."

lnvult'ed in all lhls
“Tommy-Mamu" was nne
movie enmpany, «me reenrd
company, the producers. the
stars, the (ltreetor -— and
enough publietsts to launch a
meket.

WHILE POLYDOR
Reenrds plopped $200,000 11111)
a musstxe murketmu eum-
pawn fur the “Tomnu”
mundtraek album Ahlt'h
shipped gnld. ('nlumbtu t’te.
tures repurtedly spent nearly
half a mtlltnn tn ktt'k ut't the
mmte Itself.

There was the star-studded
New ank “petting. fnllmwd
hy the ftrst pust-premtere
party ever to he held In a
New Yurk (‘Ity sutmuy stu-
tmn. ()ne uetress m attend-
anee summed up the ut‘t’anr
as the mune‘s “next seene "

The fullumm: day, apn-
mtely ehurtered Jumtm jt'I
earned the stars uf the hint
uff tn the Hullyunmi pre-
miere, uhteh “us fnlhmett by
a “Super Party," hmted "5
hand Frost and teteused hy
ABt‘.

'I‘he ('hteaun upemm: was
preceded by “Ann Margret
[)ayz” ["0rtunutely. the star
-— “h” plays “Tummy‘s”
mnther m the hint hused mt
'I‘he Whn‘» rnek nperu — had
:1 day of rest 1n between

AND IN ADDITION tn
pinball tuurnaments,
"Tummy" pesters. "Tummy
T-shlrts" and Tummy radm
shunts." there was 11 luxtsh
Ne“ Yurk press conference.
where an SRO enntmgent 0t
repnrters, phntnuraphers and
TV eumeru crews turned nut
tn lnlt'ert'W the superstars.

There. tn hum: eulur, an a
rinsed. red-eurpet platform.
umld the push elegance M
New 'nrk'>. Essex ”ttllht'
they sat' l‘Iltnn .Iuhn. Ann
Mururet, 'I'tna Turner and
The WINK Ketth an. Peter
annshend. and John
Eltmlbtle.

Ettun .lnhn, in beige-and-
grey strtped suit. wide-
hrtmmed stetson. red-ttnttfl
speetzteles and a dtamund pm
that outglt’ttered the chande-
liers, was the first of the
superstars tn arrive.

A veteran Hullywuod col-

umnist whu wasn't exaetly
up un today’s eellulntd herues
wondered why this persnn
was. euuxtntz the Hashhulhs to
pop When tnld It “as The
King uf Ruek himself. she
gulped dawn her coffee.
grabbed penetl and nntehtmk
and pttshed her way through
the emwd surruundtng htm.

WHETHER PRESS eun-
ferenees like these add any-
thmtz tn the mtme's hox-
uft'lt'e grnss Is anynne‘»
mums, 'l‘he (lttesttuns thrown
out tn the vurtuus stars were
ulnmst us ludteruus us the
zutsuers. ()ne reporter asked
The Whn eunttnuent If they
were plunntnu tn held a

straight in off the park."

And, asked If he had any
plans to make another rock
film. a hnred«lmking Elton
John rt'pltt‘di ”No. And I
haven't had any offers,
either."

WHILE THE press confer-
enee and all the other pub-
hetty stunts had an aura of
unrealtty surrounding them.
the reetpts at bnx offices
umund the country are tell-
um 21 dtfferent story.

In its seeund week in New
ank. the film grossed
$154,000, eatertng to an
audience whose average age
Is 18. [n Hexelund. Boston.
(‘hleugm Turnnto, Mtamt.

Detrmt. Philadelphia and Les
Angeles, the hnx-uft'lcc
reeetpts have been equally
"suekn," as reported In
'ar|ety's parlance.

PlANOS-ORGANS

0 CHICKEMNG ' KIMIAU

garage sale. referrtm: tn
thetr tn/urre outfits Neither
Mmm, Ttmnshend. nur
Entmstle knew what a
garage sale was.

Ann Margret. wrapped tn
hlue peuenek feathers, “us
asked It she saw any rela-
Itunhhlp between ”Tommy“
and “Bye Bye Btrdle.” Her
ansm-r: “They're tmth mus.
lt'als.”

Kt'tth Mnuh. lnnktntz like u
palaee guard tn hts unid-
bralded, hluek elxet. Luuls
.'l' jut'kt'l and uhtte .sutm
punts. tuld nne reporter hnw
he reseurehed hts part In
“Tunum'”: “I just eume

fIIIHOID IUSK (tin!

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